Long & McQuade

Long & McQuade Musical Instruments was formed in 1956, when Jack Long and Jack McQuade came together to open up their first retail store in Toronto. Currently there are over 110 Long & McQuade stores across Canada, and employs over 1,800 musicians and contracts approximately 1,000 music teachers across Canada. To this day the entire company is still 100% owned by the Long family.

I was responsible for SEO within the company. I implemented SEO strategies to help increase organic and brand awareness nation wide. Long & McQuade has a giant website with millions of URLs under Google. In the first 6 months, we helped reduce their crawl budget by a whopping 92%. Additionally, their organic users in 2024 increased by 19% compared to the previous year!