
De Shoe Chef
SEO | Analytics | Ecommerce
Results
100%
Brand new website in 2025
92%
decrease in Google crawl budget URLs
Project Details
De shoe chef designs custom bespoke hand-printed sneakers founded by one of my good time friends, James DeVos. James grew up in a small town where getting the sneakers he wanted wasn’t really an option. No hype drops. No resale plugs. So he started making his own.
What started as a solution became an obsession – design custom-painted sneakers that don’t just look good, but feel personal. Every pair is crafted with precision and finished by hand. One-of-ones, served fresh for those who move different.
De Shoe Chef has gone to create a custom pair for Phil Mickelson, 3-time Masters champion, who wore his shoes on the fairways of Augusta at the Masters 2025.
What started as a solution became an obsession – design custom-painted sneakers that don’t just look good, but feel personal. Every pair is crafted with precision and finished by hand. One-of-ones, served fresh for those who move different.
De Shoe Chef has gone to create a custom pair for Phil Mickelson, 3-time Masters champion, who wore his shoes on the fairways of Augusta at the Masters 2025.

Partner with Chris
Since 2017, my mission has been helping business owners grow their online presence through beautiful websites & informative content. Let’s transform your business.